8 Suggestions for Movies that Drive Enrollment

Uncover 8 knowledgeable ideas for video content material that helps you entice extra, amaze extra, and obtain extra.

By: Chris Showalter


Eight seconds. That’s all you’ve obtained to seize a potential pupil’s consideration.

As somebody who works carefully with all kinds of faculties and universities throughout the nation to create compelling movies that seize every establishment’s distinctive story, I do know simply how difficult that may be. Particularly for admissions and enrollment groups which are leanly staffed, overwhelmed with different initiatives, or just don’t have content material creation help.

However with elevated competitors for college students, a looming demographic cliff, and college students moving into an rising variety of establishments, it’s by no means been extra essential to successfully seize and keep a potential pupil’s consideration

And there’s no higher approach to do this than video. In the event you’ve obtained one thing you wish to say and also you need folks to listen to it, video is your greatest guess for getting your message on the market. It is an simply digestible medium that we’re all very acquainted with, and particularly the youthful generations, they’ve change into accustomed to utilizing it as their essential supply of knowledge. 

Actually, video is so very important to admissions methods that we not too long ago launched a white paper exploring 7 causes to leverage video in campus visits and enrollment advertising — which you’ll obtain totally free right here

Realizing the significance of video is just step one although. The usually extra overwhelming step is definitely creating and leveraging video. 

So that can assist you get began with video or degree up your content material, under are 8 ideas I wish to share with our larger schooling companions.


1. Plan forward

Don’t wing your movies. Go in with a transparent motion plan. The place do you wish to movie? Who’re you filming? What narrative or data are you attempting to seize? How will you leverage this video? 

Whilst you don’t wish to script the video, you do wish to have a transparent imaginative and prescient for every video undertaking so you’ll be able to make sure you seize participating content material that you would be able to really use. 

One other facet of planning includes occupied with the time and power dedication. Getting footage is just one a part of the equation. There are additionally usually a number of rounds of modifying to get to that remaining product. So that you wish to guarantee you’ve gotten all pre- and post-production elements considered as nicely earlier than you dive in.


2. Preserve your movies brief

On the subject of producing participating and impactful movies, size is crucial. Brief-form video is right. And by brief, I imply something beneath two to 3 minutes. Sixty to 90 seconds is a perfect size for inclusion in digital excursions and for movies which are simply repurposable on different key channels.


3. Preserve your viewers in thoughts always

When creating movies, it’s crucial to at all times preserve the supposed viewers — together with their pursuits and wishes — on the forefront. Meaning you wish to guarantee your interviewee makes use of related and comprehensible language. So should you’re interviewing college or employees members, you wish to guarantee they’re centered on what potential college students and their households are involved about. For instance, you’ll solely need them to handle scholastic initiatives by means of the lens of how they have an effect on college students.


4. Showcase your services — however achieve this with a narrative

Potential college students (and their households) wish to study your services. That is very true for buildings they could not have the ability to get an inside perspective of throughout a guided on-campus go to, like dorms and laboratories. 

However you don’t wish to simply stroll by means of a constructing or showcase empty services. If you’re showcasing your services by way of video, you wish to floor the tour in a narrative. 

I liken this profitable visible and story combo to point out and inform. In the event you’re getting up in entrance of the category however you forgot to carry something to point out, everybody would possibly lose curiosity. By having a visible (your video!) and a narrative (the narrative you’re grounding the video in), you’ll be able to create a very participating and emotional expertise. In larger ed recruiting, these are the forms of engagements that go on to maneuver the enrollment needle.

Video WP digital ad

5. Put your audio system comfy

When college students and school sit in entrance of a digicam, they’re usually a little bit bit nervous. So one of many issues I’ve picked up on through the years is learn how to put folks comfy — particularly those that aren’t used to being on digicam. I wish to get them speaking and begin a dialog so that they’re in a position to clarify their story in a approach that’s emotionally participating and thrilling. 

One among my favourite elements of the interviewing course of is definitely getting folks comfy — actually speaking to them and never simply attempting to get a soundbite. I take pleasure in actually talking to them as folks and understanding what they’ve been by means of so I can precisely seize their distinctive views and tales — serving to create genuine movies that resonate with viewers.


6. Genuine and pure > scripted

Talking of authenticity, it’s essential to let your audio system speak quite than recite. Whereas audio system ought to have an concept of what they wish to say in a given video, it’s not essential to memorize a script. Some key information, certain, however not the entire supply. College students can inform when their friends and even college are simply studying from a script.


7. Leverage your movies throughout a number of channels

Whereas movies might be resource-intensive to create, this kind of content material might be leveraged throughout a number of channels relying on the kind of video. 

When the StudentBridge Studios group works with establishments to create movies, we create content material that may be leveraged in some ways — from digital campus visits and viewbooks to web sites, social media, and past.


8. Know when to herald the consultants

It’s by no means been extra accessible for establishments to begin leveraging video, however beginner movies can solely get you up to now. 

By beginner video, I imply one thing you’re capturing in your smartphone or webinar recordings, to call just a few frequent examples. Some of these movies may also help you test the amount field in relation to leveraging video, however establishments seeking to obtain extra really want to give attention to that high quality checkbox as nicely. 

Discover I stated as nicely. Professionally produced movies can complement beginner movies you might have already got or user-generated content material (UGC) coming in from college students. By including skilled movies to your technique, you’ll have skilled content material to spark curiosity and preserve viewers’ consideration. Then when you’ve gotten that focus or when viewers are prepared to actually drill down on a subject, your beginner movies can present that extra in-depth or tailor-made content material.


Prepared to attain extra with genuine movies? StudentBridge may also help.

A variety of our companions come to us as a result of they don’t have time to determine the video logistics. Our undertaking managers brainstorm with purchasers to know messaging, areas, and best-fit college students; Then, we deal with the remaining! We coach interviewees, movie, edit, and publish your tales for you, so you’ll be able to focus in your job.

In the event you’re fascinated by studying extra about how StudentBridge may also help you obtain extra (particularly with video), schedule a free, no-obligation dialog.


Chris Showalter HeadshotChris Showalter is an Atlanta native with over 13 years of expertise within the video inventive world. He’s carried out work on TV exhibits, commercials, and a function movie. However he fell in love with the videographer/editor method to filmmaking as a result of he enjoys sporting many hats from producer and DP to editor and movement graphics artist. In his 10 years with StudentBridge he’s traveled the nation and filmed at nicely over 100 faculties and makes use of this expertise to assist our companions establish and showcase what really makes their establishments stand out from the remaining.

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